i-snack 2.0

21 10 2009


The new Vegemite product’s new name iSnack 2.0 has received much criticism, but I like it. In fact, I love the name.

What I don’t think people realise is that it wasn’t intended to be serious, it was making a much needed joke about the continuous creations of ‘new and improved’ products, the ‘5.0’ editions, the constant updates of products that were fine to start with and most importantly it makes fun of how everything technology related seems to have an ‘i’ in front of it for no good reason. They did it well, and even if they didn’t intend to keep it as the name, I like what they did very much.

People need to stop taking life so seriously.




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